CRM Systems Help Businesses Obtain Which Business Objective

question 43

Multiple Choice

CRM systems help businesses obtain which business objective?

• A)survival
• B)operational excellence
• C)new products and services
• D)improved decision making
• E)customer and supplier intimacy

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Definitions:

Marketers

Individuals or companies that promote, sell, and distribute products or services to consumers, focusing on fulfilling the consumers' needs and wants.

Consumption Constellations

A concept that describes the grouping of products and brands that a consumer uses to create and communicate their identity.

Symbolic Meanings

Refers to the deeper meaning or representation that an object, action, or idea holds beyond its literal appearance or function.

Brand Equity

The value derived from consumer perception, recognition, and loyalty towards a brand, influencing its competitive advantage and market value.