Which Metric Is Based on the Relationship Between the Revenue

question 21

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

• A)churn rate
• B)customer lifetime value
• C)cost per lead
• D)cost per sale
• E)customer average value

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Definitions:

Quantitative Data

Numerical information that can be measured and quantified, allowing for statistical analysis and mathematical calculations.

Relative Frequency Distribution

A relative frequency distribution is a type of frequency distribution that shows the proportion or percentage of observations within each category or interval.

Histogram Form

A graphical representation showing a visual impression of the distribution of data, using bars of different heights.

Frequency Histogram

A graphical representation of data that shows the number of observations within specified intervals.