Examlex

Solved

________ CRM Includes Customer-Facing Applications Such as Tools for Sales

question 69

Multiple Choice

________ CRM includes customer-facing applications such as tools for sales force automation,call center and customer service support,and marketing automation.


Definitions:

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.

IMC Efforts

Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.

Customer Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful experiences and value they receive from the relationship.

Related Questions