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With a changing economy, which of the following did France adopt in the 1980s?
Awareness
The level of consumer knowledge about a product, brand, or issue, which is crucial for marketing and communication strategies.
Interest
The cost of borrowing money, typically defined as a percentage of the principal amount that is charged by lenders to borrowers for the use of the funds.
Promotion-to-Sales Ratio
A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.
Integrated Marketing Communications
A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.
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