Which of the Following, Regarding the Emergence of Advertising in the 1920s

question 39

Multiple Choice

Which of the following, regarding the emergence of advertising in the 1920s, is not true?

• A)Printing and radio expanded the effects of advertising.
• B)Advertising was aimed at mass consumption of goods and services.
• C)France was the European power to copy American advertising methods the most.
• D)Advertising became an art form.
• E)Critics argued that advertising was debasing cultural standards.

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Definitions:

Break-even

The point at which total revenues equal total costs, resulting in neither profit nor loss for the business.

Margin of Safety

The difference between actual or projected sales and the break-even point. It indicates the amount of sales decline a business can endure before it starts incurring losses.

Variable Costs

Costs that change in proportion to the level of activity or production volume.

Fixed Costs

Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance premiums.