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In what may be called an "age of uncertainty"
Total Variable Costs
The sum of all costs that vary with output level in the short term.
Profit-maximizing Firm
A company that adjusts its production to achieve the highest possible profit based on its costs and the market demand.
Marginal Revenue
The revenue uplift from marketing one more unit of a product or service.
Competitive Firm's Supply Curve
A graphical representation showing the quantity of goods a firm is willing and able to supply at each possible price, under the assumption of perfect competition.
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