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The Two Vernacular Classics, Beowulf and the Song of Roland

question 72

Multiple Choice

The two vernacular classics, Beowulf and the Song of Roland,


Definitions:

Cognitive-Avoidance Appeals

Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.

Resonance

A phenomenon where a message or content deeply connects with individuals on an emotional level, often leading to a strong reaction.

Play On Words

A form of wordplay that exploits multiple meanings or similar sounding words for humorous or rhetorical effects.

Comparative Advertising

A marketing strategy where a brand compares its product directly to competitors' products to highlight its advantages and benefits.

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