Examlex
Which of the following is true about the case against McDonald's for serving very hot coffee?
Blue Ocean Strategy
A business strategy that encourages companies to create new demand in an uncontested market space or "Blue Ocean" rather than competing in saturated markets.
Differentiation
A marketing strategy that involves distinguishing a product or service from competitors to make it more attractive to a particular target market.
Lower Cost
A strategic advantage or objective involving reducing expenses to offer products or services at a competitive price point.
Marketing Plans
Structured strategies that outline the objectives, tactics, and measurement tools for achieving marketing goals within a specified timeframe.
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