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Which of the following concepts can be used to explain the difference in acidity between acetic acid (CH3COOH) and ethanol (CH3CH2OH) ?
Brand Personality
A set of human characteristics attributed to a brand which influence consumers' perceptions and help them connect emotionally with the brand.
Brand Equity
The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.
Brand Personality
The set of human-like characteristics attributed to a brand, influencing consumer emotions and perceptions.
Lifestyle
A lifestyle that mirrors the beliefs, principles, and actions of a person or community.
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