Qualitative Research Is NOT

question 31

Multiple Choice

Qualitative research is NOT

• A)usually inductive.
• B)causal.
• C)usually number-related.
• D)used to discover the meaning of a social setting.

---

Definitions:

Promotion Objectives

Targets set by a business or organization aiming to increase awareness, interest, and sales of a product or service through marketing efforts. This involves a strategic approach to reaching potential customers and encouraging them to engage.

Estimate Costs

The process of predicting the most realistic amount of money required to complete a project or produce a product.

All-You-Can-Afford Budgeting

A budgeting strategy that involves spending the maximum available resources on marketing or other business activities, based on what one can afford.

In-Store Samples

Small quantities of a product given to customers within a retail location for free to try before they buy.