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Cost-plus Pricing
A pricing strategy where a fixed percentage is added to the total cost of producing a product or service to determine its selling price.
Experience-curve Pricing
A pricing strategy that relies on reducing costs and setting prices based on gained efficiencies and experience over time.
Experience-curve Pricing
A pricing strategy that leverages reduced costs obtained through increased production experience to set lower prices aimed at gaining market share.
Penetration Pricing
A pricing strategy where a product is introduced to the market with an initial low price to attract customers and gain market share quickly.
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