What Are the Advantages of Quantitative Nonreactive Research

question 11

Multiple Choice

What are the advantages of quantitative nonreactive research?

• A)Researchers have control over the data collection methods.
• B)It is less expensive.
• C)It is often faster and easier to collect data.
• D)It gives solid results.

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Definitions:

Marketing Ethics

The moral principles guiding marketing decisions and practices, ensuring fairness, honesty, and respect for stakeholders.

Social Responsibility

The obligation of companies to conduct their business in a way that is ethical and beneficial to society.

Ethical Climate

The moral atmosphere of the work environment and the level of ethics practiced within a company.

Firm Performance

An assessment of how well a company achieves its business objectives, often measured through financial metrics such as revenue, profit, and return on investment.