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Susan Started a Cake Decorating Business That Failed

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Susan started a cake decorating business that failed.She is convinced that she lacked the necessary funds to promote her business and get it off the ground.Susan experienced:


Definitions:

B2B Marketers

Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.

Demographic Data

Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.

Personalize

Tailoring a product, service, or experience to meet the specific needs or preferences of an individual customer.

Strategic Business Units

Distinct parts of an organization that operate within their own individual mission, vision, and objectives, focusing on specific markets or products.

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