Advertising on the Internet Has Become the Number One Medium

question 118

True/False

Advertising on the Internet has become the number one medium and ranks ahead of newspapers and network television,based on total advertising expenditures.

---

Definitions:

Anchoring and Adjustment Heuristic

Bases a decision on incremental adjustments to an initial value determined by historical precedent or some reference point.

Executive

An individual or group of individuals at the highest level of management within an organization, responsible for making major decisions and setting strategic directions.

Base Salaries

The initial rate of compensation an employee receives in return for their services, not including extra benefits, bonuses, or overtime.

Consultative Decision

A consultative decision is made by an individual or leadership after seeking and considering input and advice from others, typically within an organization.