Last Year,New Era Cap Company Buffalo,NY)celebrated Its 90th Anniversary in Business

question 133

Multiple Choice

Last year,New Era Cap Company Buffalo,NY) celebrated its 90th anniversary in business as a privately held company that makes a variety of hats and one of two suppliers of official MLB major league baseball) caps.According to the New York Times,the company invited "90 influential people to create one-of-a-kind caps to be auctioned off for charity." As a student of marketing,you would categorize this promotional event as a form of _____________.

• A)viral marketing
• B)blogging
• C)advertising
• D)sales promotion.

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Definitions:

Negative Reinforcement

A process in behavior modification where the removal of an unfavorable outcome or stimulus strengthens the likelihood of a desired behavior.

Buzzer

An electronic device that produces a loud or vibrating sound as a signal or alarm.

Seat Belt

A safety device in vehicles designed to secure the occupant against harmful movement that may result during a collision or a sudden stop.

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.