Last Year,New Era Cap Company Buffalo,NY)celebrated Its 90th Anniversary in Business

question 133

Multiple Choice

Last year,New Era Cap Company Buffalo,NY) celebrated its 90th anniversary in business as a privately held company that makes a variety of hats and one of two suppliers of official MLB major league baseball) caps.According to the New York Times,the company invited "90 influential people to create one-of-a-kind caps to be auctioned off for charity." As a student of marketing,you would categorize this promotional event as a form of _____________.

• A)viral marketing
• B)blogging
• C)advertising
• D)sales promotion.

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Definitions:

Adam Smith

An 18th-century Scottish economist and philosopher, best known as the author of "The Wealth of Nations" and as the father of modern economics.

Amerigo Vespucci

An Italian merchant, explorer, and navigator from the Republic of Florence, who is best known for his namesake of the continents of North and South America.

Zheng He

A Chinese mariner, explorer, diplomat, and fleet admiral who commanded expeditionary voyages to Southeast Asia, the Middle East, and East Africa from 1405 to 1433.

Borderland

A region near or along a border that often embodies a blend of cultures, identities, and political tensions.