Slapstick Films Advertises Their Movies on TV Programs Their Target

question 8

Multiple Choice

Slapstick Films advertises their movies on TV programs their target market of 21-30 year olds typically watch.Slapstick Films believes the best way of reaching its customers is through a ________ strategy.

• A)push
• B)pull
• C)product placement
• D)word-of-mouth

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Definitions:

Oedipus Complex

A psychoanalytic theory by Freud suggesting a child's unconscious desire for the opposite-sex parent and jealousy towards the same-sex parent.

Childhood

The period of life from birth to adolescence, characterized by growth, development, and learning.

Repression

A psychological defense mechanism where distressing thoughts and memories are unconsciously blocked from conscious awareness.

Psychoanalytic Perspective

A framework in psychology which posits that human behavior is influenced by unconscious motives and conflicts.