To Be Effective and Maintain Its Independence, the Public Relations

question 91

True/False

To be effective and maintain its independence, the public relations department should avoid establishing close relationships with the media, community leaders, and other corporate stakeholders.

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Definitions:

Financial Models

Quantitative tools typically built in spreadsheets to forecast a financial aspect of a business entity.

Changes in Outputs

Variations in the quantity or quality of a company's production or services over a given period.

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue that exceeds variable costs, indicating how much revenue contributes to fixed costs and profit.

Break-Even Point

The point where total costs and total revenues are equal, leading to no profit or loss from production or sales.