Examlex
Any word-of-mouth promotion that puts a company's product in the public's attention is good promotion.
Guidelines
Official advice or information aimed at regulating behavior or procedures in specific situations or activities.
Measurement Strategy
A plan or approach to systematically gather, analyse, and interpret data to determine the effectiveness and impact of specific actions or campaigns, especially in marketing or social media contexts.
Collecting Data
The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer stated research questions, test hypotheses, and evaluate outcomes.
Brand
The identity, values, and image that represent a company or product, distinguishing it from competitors.
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