The Goal of ________ Is to Inform and Remind People

question 70

Multiple Choice

The goal of ________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange.

• A) promotion
• B) market research
• C) market segmentation
• D) marketing loyalty

---

Definitions:

Neuroticism

A personality trait characterized by the tendency to experience negative emotions, such as anxiety, sadness, and anger, more frequently and intensely than others.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops, including the culture, institutions, and people they regularly interact with.

Locus of Control

A psychological concept that refers to individuals' beliefs about the extent to which the outcomes of their actions are under their own control (internal locus) or influenced by external factors (external locus).

Personal Beliefs

Deeply held convictions or opinions that guide an individual's actions and judgements.