The Activity That Evaluates Public Attitudes, Changes Policies and Procedures

question 128

Multiple Choice

The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called

• A) public research.
• B) public relations.
• C) public communication.
• D) public advocacy.

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Definitions:

Ratings

Evaluations or assessments expressed numerically or through descriptive terms to quantify performance, quality, or satisfaction levels.

Workers

Individuals engaged in some form of employment, contributing labor or expertise in exchange for compensation.

Expectancy Theory

A motivational theory suggesting that individuals decide how to behave based on their expectations that the effort will lead to a certain outcome and the value of that outcome to them.

Research Follow-up

The process of collecting additional information or data after an initial investigation to clarify results or answer new questions.