Nina Corby Owns a Card Shop in a Small Shopping

question 367

Multiple Choice

Nina Corby owns a card shop in a small shopping center where she sells cards produced by a national company. Nina sells to final customers, so she is a:

• A) merchant wholesaler.
• B) retailer.
• C) rack jobber.
• D) channel captain.

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Definitions:

Full-Color

Refers to printing or display technologies capable of producing images or items in a wide range of colors, not limited to grayscale.

Long Lead Time

The extended duration between the initiation and completion of a process, often used in the context of manufacturing or supply chain management.

Wasted Coverage

Situations where marketing efforts reach individuals outside the target market, resulting in inefficiency and wasted resources.

Media Divergence

The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.