The Characteristic That All Forms of Direct Marketing Have in Common

question 71

Multiple Choice

The characteristic that all forms of direct marketing have in common is that they

• A) are carried out by agents or brokers.
• B) involve face-to-face or teleconferencing sessions with the customer.
• C) include some type of activity that directly links manufacturers to the ultimate consumer.
• D) make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

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Definitions:

Demographic Information

Statistical data about the characteristics of a population, such as age, gender, and income.

Lifestyle

The way in which a person or group lives, including their activities, attitudes, and values.

Occupation

A person's job or profession, often used to describe their main source of income or area of expertise.

Income

Money received, especially on a regular basis, for work or through investments.