Which of the Following Statements Identifies a Key Advantage of Direct

question 418

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

• A) enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) is popular with consumers because it is so convenient to shop from home or work.
• D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

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Definitions:

Petty Cash Receipts

Petty cash receipts are documents that record small, immediate cash expenses incurred by a business, tracking the disbursement and replenishment of a petty cash fund.

Reimburse

To pay back money to someone which they have spent or lost.

Transportation-In

Costs associated with bringing raw materials to a manufacturing plant or storage location, typically classified as part of the inventory cost on the balance sheet.

NSF Check

A check that cannot be processed because the drawer's account does not have sufficient funds.