Sports Coasters Sells Good-Quality Athletic Wear by Sending Its Customers

question 87

Multiple Choice

Sports Coasters sells good-quality athletic wear by sending its customers a catalog nine times a year. The company has no retail stores, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Sports Coasters sells using a technique known as:

• A) tel-tailing.
• B) indirect marketing.
• C) telemarketing.
• D) multilevel marketing.

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Definitions:

No Externality

A situation where private costs or benefits are equal to social costs or benefits, with no spillover effects on third parties.

Market

An arrangement or venue where parties engage in exchange of goods and services.

Positive Externality

A benefit that is enjoyed by a third-party as a result of an economic transaction or activity in which they did not directly participate.

Marginal Social Benefit

The additional benefit to society from consuming one more unit of a good or service.