In Administered Distribution Systems, Retailers

question 215

Multiple Choice

In administered distribution systems, retailers

• A) are reluctant to cooperate because they must perform many marketing functions for an uncertain payment.
• B) receive a great deal of marketing help from producers.
• C) are really subsidiaries of a manufacturer.
• D) sign a contract agreeing to cooperate with wholesalers in the channel of distribution.

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Definitions:

Job Specialization

The process of focusing one's work and skill development on a specific area of expertise to increase efficiency and productivity.

Task Significance

The degree to which a job has a substantial impact on the lives or work of other people, within or outside the organization.

Independence

The state of having the self-autonomy and freedom to make decisions without undue influence from others.

Discretion

The freedom to decide what should be done in a particular situation.