The Purpose of a Brand Name Is to Establish an Image

question 214

True/False

The purpose of a brand name is to establish an image of generic goods or services.

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Definitions:

Prospective Buyer

An individual or entity showing interest in purchasing a product or service, often in the preliminary stages of the buying process.

Direct Marketing

A form of advertising where companies communicate directly with customers through a variety of media including cell phone text messages, email, websites, online adverts, database marketing, fliers, and catalog distribution.

Sales Promotion

Marketing activities that aim to increase sales in the short-term by offering incentives or discounts to consumers or resellers.