SnackAttack Has Found That an Effective Technique to Generate Ideas

question 26

True/False

SnackAttack has found that an effective technique to generate ideas for new consumer products is to carefully listen to employees and suppliers.

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Definitions:

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

High-profitability

Refers to the ability of a business or investment to generate earnings significantly above its costs and expenses.

High-loyalty

A customer's strong allegiance or attachment to a brand, product, or company, often reflected in repeat business and positive word-of-mouth.

Communication Investments

The allocation of resources towards marketing communication channels aiming to promote a brand or product.