The Trend Away from Personal Salespeople to Self-Service in Many

question 379

Multiple Choice

The trend away from personal salespeople to self-service in many retail outlets has caused firms to:

• A) reduce their advertising promotional budgets.
• B) rely more on personal sales efforts.
• C) place a greater promotional importance on packaging.
• D) decrease expenditures on interactive Web pages.

Identify the effects of stereotype vulnerability on test performance and intellectual assessment.

Evaluate the evidence and theories related to ethnic and social class differences in IQ scores.

Understand the triarchic theory of intelligence by Robert Sternberg.

Recognize the different types of intelligence according to Howard Gardner's theory of multiple intelligences.

---

Definitions:

Communal

Pertains to a group or community, focusing on the shared responsibilities, benefits, or possessions of the members of said group.

Sternberg's Theory

A psychological theory proposing that love comprises three components: intimacy, passion, and commitment.

Intimacy Level

The degree of closeness and emotional bond shared between individuals, often reflecting the depth of a personal relationship.

Sexual Tension

Describes the psychological and physical anticipation and excitement between two people who are attracted to each other but have not expressed it.