The Degree to Which Customers Are Satisfied and Are Committed

question 75

Multiple Choice

The degree to which customers are satisfied and are committed to future purchases of a desired brand is called

• A) brand awareness.
• B) brand relations.
• C) brand loyalty.
• D) brand intensity.

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Definitions:

Behavior Modification

A therapeutic approach that seeks to change potentially self-destructive or undesirable behaviors through conditioning techniques.

Antecedents

Factors or events that precede and are considered to cause or influence an outcome or behavior.

Servant-leadership

A leadership philosophy in which the main goal of the leader is to serve. This is different from traditional leadership where the leader's main focus is the thriving of their company or organizations.

Greenleaf

A reference likely to Robert K. Greenleaf, who promoted the concept of servant leadership.