Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

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Definitions:

Air Time

The amount of broadcast time allocated to particular content, programs, or advertisements on radio or television.

Country Music

A genre of popular music originating in the southern United States, characterized by its storytelling and use of acoustic instruments.

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The ratio of the total number of confirmed suicides to the overall population, typically expressed per 100,000 individuals in a given time frame.

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Individuals who live within the densely populated areas that are characteristic of cities or towns.