Some Businesses Use Nostalgic Ads to Rekindle the Memories and Emotions

question 168

Multiple Choice

Some businesses use nostalgic ads to rekindle the memories and emotions of consumers to an earlier time and place. This technique of linking a brand name to a pleasant memory or favorable image is the goal of brand

• A) association.
• B) tie-ins.
• C) insistence.
• D) preference.

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Definitions:

Proceed

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A service designed to provide free or low-cost legal assistance to those unable to afford legal representation.

Yearly Return

The amount of profit or loss realized from an investment over a one year period, usually expressed as a percentage.

Fixed Costs

Costs that do not change with the level of output or activity, over a certain period or range of production.