"If You Create a Better Mouse Trap,the World Will Beat

question 18

Multiple Choice

"If you create a better mouse trap,the world will beat a path to your door." This statement ignores the need for which step in the new-product development process?

• A)commercialization
• B)screening
• C)idea generation
• D)development

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Definitions:

Sadness

An emotional state characterized by feelings of disappointment, grief, or hopelessness.

Surprise

An emotional response to an unexpected or unforeseen event, often characterized by a sudden change in physiological and cognitive states.

Force Yourself

To make oneself do something difficult or unpleasant that one may not want to do.

Depressed

A state of low mood and aversion to activity affecting a person's thoughts, behavior, feelings, and sense of well-being.