American Building Products Is the Largest Cement Company in the Midwest

question 47

Multiple Choice

American Building Products is the largest cement company in the Midwest. When the firm raised its prices by 8 percent, all of its competitors soon announced they too were raising their prices by 8 percent. It appears this industry is influenced by a ________ strategy.

• A) price skimming
• B) price leadership
• C) market pricing
• D) price discrimination

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Definitions:

Marginal Revenues

Marginal Revenues represent the additional income that a firm receives from selling one more unit of a good or service.

Monopolistically Competitive

A market structure where many companies sell products that are similar but not identical, allowing for some degree of market power and pricing above marginal cost due to product differentiation.

Monopolies

Market circumstances where a single entity or group exclusively controls the supply of a particular good or service, often leading to limited choices and higher prices for consumers.

Demand Schedule

A table or graph showing the quantity of a product or service that consumers are willing and able to purchase at various prices.