Which of the Following Represents a Technique Used to Obtain

question 250

Multiple Choice

Which of the following represents a technique used to obtain primary data?

• A)gaining access to an unpublished government report from the Federal Trade Commission
• B)conducting personal interviews with potential customers
• C)establishing a database to store and cross-index articles from leading academics and researchers
• D)reviewing the best selling trade and textbooks that present marketing principles

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Definitions:

Trademarks

Legal symbols, names, or phrases used to represent and differentiate goods or services of one entity from those of others.

Closely Held Corporation

A corporation owned by a limited group of people. Its stock is not traded publicly.

Ownership

refers to the state or fact of possessing something, which typically bestows upon the owner the right to use, control, and dispose of the property.

Stock

Stock represents shares in the ownership of a company, entitling holders to a portion of the company's profits and assets.