Jeep™ Currently Owned by Chrysler™)recognizes That It Has Customers Who

question 66

Multiple Choice

Jeep™ currently owned by Chrysler™) recognizes that it has customers who like roomy SUVs,while others like more compact versions.It also has customers who prefer off-road,sporty type vehicles.Jeep makes several models such as Grand Cherokee™,Liberty™,Patriot™,Compass™,and Wrangler™) to satisfy the different tastes and lifestyles of its customers.Grand Cherokee customers may want traditional SUV luxury,and seldom settle for anything other than leather interiors.Liberty customers might be described as sportier,by nature,and typically women.Wrangler customer characteristics may include a group that is seldom over 30 years of age,typically male,and have often served in the U.S.military.By recognizing differences in its customers,and using different characteristics to define its customers,Jeep is:

• A)segmenting the market
• B)practicing one to one marketing.
• C)grouping the markets.
• D)modeling

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Definitions:

Servicing Materials

Materials needed for the maintenance or repair of products or equipment.

Planning Budget

A financial plan that outlines the expected income and expenses for a specific period, typically used by businesses to allocate resources efficiently.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels, allowing for a more accurate comparison of actual to budgeted performance.

Servicing Materials

Materials and supplies used in the maintenance and repair of machinery or equipment during the production process or in providing services.