Marketing Research Needs to Be an Ongoing Process at a Firm

question 2

True/False

Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.

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Definitions:

Blind Commitment

A dedication or allegiance to a cause or entity without fully understanding the consequences or critically assessing the situation.

Social Movements

Social movements are organized efforts by groups of people to promote, resist, or enact social change, typically motivated by shared objectives or concerns relating to justice, equity, or rights.

Community Forums

Public meetings or gatherings where members of a community discuss issues of common interest, share ideas, and voice concerns.

Mass Media

Broad communication platforms that reach a large audience simultaneously, including print, broadcast, and digital channels.