Market Segmentation Is the Process of Dividing a Market into Several

question 143

True/False

Market segmentation is the process of dividing a market into several groups whose members have dissimilar characteristics.

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Definitions:

Long-Term Connection

A relationship or partnership between individuals or entities that is intended to last for an extended period.

Cumulative Discounts

Discounts that increase with the quantity purchased over time, providing incentives for larger or repeated orders.

Push Marketing Strategy

A promotional strategy where businesses "push" their products or services onto consumers by using aggressive advertising and sales tactics.

Digital Marketing

The promotion of products or brands via one or more forms of electronic media.