A Key Element of Customer Relationship Management Is to

question 11

Multiple Choice

A key element of customer relationship management is to

• A) keep the price of goods as low as possible.
• B) develop a strategy to achieve the largest possible market share.
• C) allow customers to participate in the management decisions of the firm.
• D) learn as much as possible about customers.

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Definitions:

Poseur Brand

is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.

Brand Improvisation

The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.

Brand Improvisation

The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.

Authenticity Deficit

Refers to a perceived lack of genuineness or originality within a brand, product, or individual, leading to distrust or disfavor.