Marketers Have Learned That Customers' Perceptions About How a Business

question 16

Multiple Choice

Marketers have learned that customers' perceptions about how a business acts can be very important.As the Thinking Green box suggests,

• A)All soft goods apparel)companies should be changing their product offering to only use chemically produced fibers such as polyester or rayon.We are depleting our sources of natural cotton fibers,and we do not have the knowledge of how to replace them.
• B)Managing the customer relationship is about explaining to people that they currently buy too many clothes.Companies can show customers that they are behind an effort to reduce wardrobes by reducing their own production of goods.
• C)You will create stronger loyalty from customers if you stay true to your product offering and not change to accommodate new trends.Most people do not do well with change.
• D)Customers are willing to pay a little extra,and purchase goods and services from companies who are attentive toward reducing their carbon footprint.

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Definitions:

Classical Conditioning

A teaching mechanism that involves linking an environmental trigger with an innate stimulus, culminating in an acquired response.

Different Responses

Variations in reactions or behaviors exhibited by individuals when exposed to the same stimuli or situations, influenced by personal, cultural, or situational factors.

Stimulus Generalization

A process in classical conditioning by which a response that originally occurs to a specific stimulus also occurs to different, but similar, stimuli.

Conditioned to Fear

The process by which individuals learn to fear certain objects, people, or situations due to previous experiences of association with negative outcomes.