Marketers Have Learned That Customers' Perceptions About How a Business

question 16

Multiple Choice

Marketers have learned that customers' perceptions about how a business acts can be very important.As the Thinking Green box suggests,

• A)All soft goods apparel)companies should be changing their product offering to only use chemically produced fibers such as polyester or rayon.We are depleting our sources of natural cotton fibers,and we do not have the knowledge of how to replace them.
• B)Managing the customer relationship is about explaining to people that they currently buy too many clothes.Companies can show customers that they are behind an effort to reduce wardrobes by reducing their own production of goods.
• C)You will create stronger loyalty from customers if you stay true to your product offering and not change to accommodate new trends.Most people do not do well with change.
• D)Customers are willing to pay a little extra,and purchase goods and services from companies who are attentive toward reducing their carbon footprint.

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Definitions:

Hazing

Involves subjecting members of a group, often new recruits, to challenging, stressful, or humiliating tasks as part of an initiation process.

Loyalty

A strong feeling of support or allegiance to someone or something.

Task Cohesion

The degree to which members of a group work together effectively to achieve specific goals and objectives.

Multicomponent Approach

This refers to a strategy or method that involves multiple elements, steps, methods, or variables to address a problem or achieve a goal.