A Firm Gathers ________ Data by Conducting Surveys, Interviewing Customers

question 29

Multiple Choice

A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires.

• A) primary
• B) secondary
• C) non-referenced
• D) unbiased

---

Definitions:

Self-Actualisation

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Psychological Contracts

An unwritten agreement between employees and employers regarding mutual expectations.

Performance-Outcome Contingencies

The relationship between the performance of specific actions and the resulting outcomes, emphasizing the role of rewards or consequences.

Expectancies

Beliefs about the likelihood of a particular outcome as a result of one's actions or behaviors.