Mucho Tacos Restaurants,Inc

question 130

Multiple Choice

Mucho Tacos Restaurants,Inc.is a chain of restaurants featuring authentic Mexican cuisine in seven states.The company is looking into opening restaurants in additional markets and also wants to expand and to improve its menu.Which of the following is an example of secondary data the owners of Mucho Tacos might find useful?

• A)information published by the U.S.Bureau of the Census that identifies which regions of the United States are experiencing the most rapid growth in Mexican-American population
• B)a telephone survey by the marketing department of Mucho Tacos asking for opinions about the quality of the food at the restaurants
• C)a focus group of teenagers who like Mexican food who are asked about their reactions to new food dishes the restaurant may offer
• D)e-mail responses the chain receives to a series of customer satisfaction questions posted on its website

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Definitions:

Customer Cycle Time

The total time taken from when a customer requests a service or product to when they receive it.

Order Cycle Lengths

The total time taken from when a customer places an order to when they receive the goods, affecting inventory levels and customer satisfaction.

Lead Time

The total time taken from the initiation of a process to its completion, often used in the context of the time from ordering to delivery of products.