Roosevelt Community College Has Experienced Declining Enrollment for the Past

question 12

Multiple Choice

Roosevelt Community College has experienced declining enrollment for the past three years. In the past the college has relied strictly on enrollment from newly graduated high school students. In order to identify other potential markets, Roosevelt Community College would benefit from:

• A) test marketing.
• B) sales promotions.
• C) marketing research.
• D) a stakeholder audit.

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Definitions:

Functional Job Analysis

An evaluation method that analyzes and describes the important components of a job and the skills required to perform it.

Work Activities

Tasks, duties, and responsibilities assigned to an employee or a team within an organization.

Job Specifications

A detailed description of the qualifications, skills, experience, and responsibilities required for a specific job.

Autonomy

The capacity or condition of being independent in decision making or actions, often related to people's work or personal life.