One of the Social Trends That Marketers Must Monitor to Maintain

question 132

Multiple Choice

One of the social trends that marketers must monitor to maintain their close relationship with customers is the

• A) increase in the number of competitors servicing the target market.
• B) amount of unemployment in the target market.
• C) number of people who can use computers with proficiency.
• D) increase in the number of older Americans.

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Definitions:

Civil Rights

Legal protections and guarantees for individuals against discrimination and infringement of their liberties and rights by others, including the government.

Federal Level

Pertaining to the national government of a country, as opposed to state or local levels.

Korean War

A struggle that occurred from 1950 to 1953, involving North Korea, backed by China and the Soviet Union, versus South Korea, which had the support of the United Nations, mainly the United States.