The Goal of ________ Is to Keep Individual Customers Over

question 206

Multiple Choice

The goal of ________ is to keep individual customers over time by offering them new products that exactly meet their requirements.

• A) niche marketing
• B) mass marketing
• C) relationship marketing
• D) segment marketing

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Definitions:

Normal Goods

Goods for which demand increases as the income of the buyer increases, and vice versa.

Income Increase

A rise in the amount of money received, especially on a regular basis, through work or investments.

Substitute

A product or service that can be used in place of another to satisfy the same want or need.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing and able to purchase at that price.