Compared to Consumer Markets, B2B Markets

question 125

Multiple Choice

Compared to consumer markets, B2B markets

• A) demand more promotional emphasis on radio and television in order to stimulate sales.
• B) rely less on relationship marketing.
• C) rely less on marketing intermediaries.
• D) are characterized by buyers who behave less rationally.

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Definitions:

Amoebozoans

A group of amoeba-like eukaryotes, characterized by their amorphous shape and movement through cytoplasmic streaming.

Flagella

Long, whip-like appendages that protrude from the cell body of certain prokaryotic and eukaryotic cells, used for locomotion or sensory functions.

Serial Endosymbiosis

The hypothesis that certain organelles such as mitochondria and chloroplasts originated as symbiotic prokaryotes that lived inside other free-living prokaryotic cells.

Mitochondria

Organelles found in the cytoplasm of most eukaryotic cells, responsible for producing energy through the process of oxidative phosphorylation.