Which of the Following Statements About the B2B Market Is

question 190

Multiple Choice

Which of the following statements about the B2B market is true?

• A) The markets are often geographically dispersed.
• B) Industrial buyers are usually large.
• C) Industrial buyers tend to be more emotional in their purchasing decisions.
• D) The size of the market is smaller than the consumer market.

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Definitions:

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and considered a part of the product's cost.

Direct Labour Hours

This term describes the actual hours worked by employees who are directly involved in the manufacturing process.

Strategic Objectives

Long-term goals that an organization aims to achieve to implement its strategy and fulfill its mission.

Discretionary Fixed Costs

Those fixed costs that arise from annual decisions by management to spend on certain fixed cost items, such as advertising and research.