Hideki Has Just Been Transferred from a Position in His

question 16

Multiple Choice

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

• A) Businesses focus on developing wants and needs in consumer markets, while firms work to satisfy the existing needs of the B2B market.
• B) Relationship marketing tends to be much more important in consumer markets than in the business-to-business markets.
• C) Buyers in the business-to-business markets tend to be more rational than buyers in consumer markets.
• D) Business-to-business markets make greater use of marketing intermediaries such as wholesalers and retailers than do consumer markets.

---

Definitions:

Central America

A geographical region in the Americas bordered by Mexico to the north, the Caribbean to the east, the Pacific Ocean to the southwest, and South America to the southeast.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, comprising a variety of countries, cultures, and languages.

Advisory Opinion

An opinion issued by a court or a commission that does not have the effect of adjudicating a specific legal case, but merely advises on the constitutionality or interpretation of a law.

Specialized U.N. Agency

refers to an autonomous organization affiliated with the United Nations, focusing on specific sectors like health, agriculture, or education, such as WHO or FAO.