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Marketing is different in B2B markets than in consumer markets. Identify and explain three differences between the business-to-business market and the consumer market.
Unit Cost
The cost incurred to produce, store, or acquire one unit of a product, calculated by dividing the total cost by the number of units.
Differential Cost
The difference in cost between two alternative decisions or scenarios.
Sunk Cost
Costs that have already been incurred and cannot be recovered or altered and should not affect future business decisions.
Net Book Value
The value at which an asset is carried on a balance sheet, essentially the cost of the asset minus accumulated depreciation.
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