Which of the Following Statements About Callie's Marketing Approach Is

question 136

Multiple Choice

Which of the following statements about Callie's marketing approach is most accurate?

• A)Callie is basing her marketing approach on a variation of the mass marketing strategy.
• B)Callie's marketing strategy appears to be consistent with several key aspects of relationship marketing.
• C)Many recent studies suggest that Callie will be unable to earn a reasonable profit because she is serving too small a segment of the market rather than the entire market.
• D)Callie's marketing efforts put too much emphasis on retaining existing customers and not enough on retaining new customers.

---

Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often resulting in prejudice and discrimination.

Color-blindness

An approach or ideology that disregards racial and ethnic differences, which can unintentionally perpetuate disparities.

Racism

Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior.

Poverty

A socioeconomic condition characterized by a lack of financial resources or means necessary to meet basic needs such as food, shelter, and healthcare.