Examlex
In the past, a variety of professionals have served as mediators. If a labor dispute were to break out between the management at an auto manufacturer and the local union that represents workers at the auto manufacturing plant, it would be highly unusual for a university professor who has studied labor relations to be asked to mediate. The disputing parties would save his time for something more serious like arbitration.
Likert
A psychometric scale commonly used in questionnaires to measure respondents' attitudes or responses to questions.
Semantic Differential
A scale used in surveys that measures people's reactions to concept pairs on a continuum, such as good/bad or happy/sad.
Attitudinal
Relates to attitudes, or predisposed mental views and feelings towards objects, people, or events.
Carmex Share Of Voice
The proportion of all advertising and promotional mentions or visibility that the Carmex brand receives compared to competitors.
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