After Graduating with a Double Major in Engineering and Business,Scott

question 5

Multiple Choice

After graduating with a double major in engineering and business,Scott accepted a job with a large telecommunications company with the understanding that his first two years on the job would be spent internationally - Argentina and Kore A.The company was willing to offer a compensation package that would compensate him for the sacrifice of leaving his family and living abroad,and if things went well,they anticipated that he would receive a promotion when coming back to the states.According to the Reaching Beyond our Borders box,titled,"Working Worldwide",which of the following is the firm least likely to consider when planning Scott's compensation plan?

• A)special relocation allowances for housing and travel
• B)currency conversions and tax consequences
• C)health insurance concerns
• D)soft benefits

---

Definitions:

Strategic Marketing Planning

The process of defining an organization's strategy or direction and making decisions on allocating resources to pursue this strategy.

Control Phase

The part of the strategic marketing planning process when managers evaluate the performance of the marketing strategy and take any necessary corrective actions.

Societal Issues

Challenges or problems that affect a large portion of society, which may include subjects like poverty, education, and environmental degradation.

Marketing Ethics

The area of applied ethics dealing with the moral principles behind the operation and regulation of marketing.